Helen Boak
Pharmaceutical Creative Director  
Turning Customer Encounters into Real Connections
 

Helen Boak, PCD  

First make a strong connection with your customer, and a door opens for the deeper brand dialog. But how do you make that initial connection? Great creative! 

Key findings in a recent study reveal we average 9.5 hours of video screen time daily. It's no wonder our ability to "tune things out" is so heightened. Today the consumer is in the driver's seat, deciding what to hear, and when to hear it, leaving brief brand encounters the task of making that all important connection. For 20 years, I have been helping brands make customer connections. 

I have a saying, "People may not always remember what you say, but they'll never forget how you make them feel". Great creative makes you feel. It speaks in ways that can excite, assure, enlighten, create doubt, startle, etc. It speaks in ways that make a real connection.

It is increasingly more challenging to get new information to healthcare professionals. Great creative can make it easier for customers to see the gems in the clutter.  If you are interested in learning more about me, explore my site! I am a strategic and conceptual thinker who can deliver great creative for you!

Opportunities and inquiries: hboak@pharmaCD.com


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Helen Boak, PCD

Opportunities and inquiries: hboak@pharmaCD.com

LinkedIn.com profile: click here

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